Rooftop targeting is a way to send online banner and display ads to potential customers at an IP address level. For example, if your business wants to target potential customers attending a trade show, you can target the IP addresses of all hotels near the event. When trade show attendees get online at their hotel, they will be hit with your ads on all of their devices, across millions of websites.

Why not regular, cookie-based advertising online?

Cookie based digital advertising sends ads to consumers based on their demographic profile, made up of information from former websites visited, web searches, and pages clicked. That means your business' marketing dollars are going to consumers that might "kind-of" fit your target market. With rooftop targeting, you know where your ads are going, and who is seeing them. Not to mention, the more specific you try to be with cookie demographic data, the more likely you are to pay for fraudulent bot traffic. Cookie-based advertising consists of a lot of uncertainty and wasted money.

When you pay higher CPM’s for cookie-based ads for more "visibility," that may as well be a scam, too. By targeting consumers based on IP addresses, rooftop targeting is in no way subject to bots or fraudulent traffic. Don't waste advertising dollars on useless ads. Target consumers where they are, on the screens where they spend the most time. Using patented IP targeting technology, El Toro has the ability to target consumers at unparalleled levels. No more "spray and pray" advertising. Take your chances, or contact El Toro about running a Rooftop Targeting campaign.